TECHNOLOGY
Cutting-edge LED, laser, and matrix solutions that enhance visibility and safety for all driving conditions.
SAFETY
High-performance lighting systems designed to reduce glare, improve road illumination, and protect drivers worldwide.
GLOBAL REACH
Comprehensive product lines and international certifications, serving markets across Europe, North America, and Asia.
About Us
Shanghai Chexiangai Culture & Communication Co., Ltd. is based in Shanghai, China, and specializes in the R&D, manufacturing and distribution of automotive lighting products. Most of our core team members have been deeply engaged in the automotive lighting industry for over 15 years and, through independent innovation, have mastered key optical technologies for automotive lighting.
Our independently developed product lines cover:
Currently, our in‑house brands on the market include LEDing, Xingyao, Qingming, and other projector headlight lines. Our flagship products — including LED bi‑projectors, direct‑projection LED projectors, laser projectors and matrix modules — feature clear advantages in structural innovation, optical performance, power efficiency and beam pattern, placing us among the leading manufacturers in China.
Quick‑install projectors, high‑power auxiliary driving lights and waterproof multi‑color fog light projectors are designed to better meet the needs of international customers. Our intelligent LED projectors integrate three key innovations — self‑learning, upgradable and self‑healing technologies — to enhance driving safety and deliver a more convenient, relaxed and intelligent driving experience. They provide wider, longer and safer night‑time illumination, helping drivers truly enjoy driving after dark.
The launch of our direct‑projection laser projector series has accelerated the industry transition from halogen to laser headlights and from conventional LED to laser headlamps, opening a new era of laser lighting with added intelligent functions. With integrated low/high‑beam switching, superior brightness under low power consumption, intelligent temperature control and efficient heat dissipation driven by MCU control chips, compact size for easy installation, modular / serviceable construction and upgradeable design, these products are well suited to the global intelligent headlight retrofit and upgrade market.
Our fifth‑generation HLE “Peng Wing” optical beam pattern was developed to solve common issues found in aftermarket projectors, such as glare, uneven road coverage and excessive reflected light. By reducing ineffective light spill and directing effective light precisely onto the road ahead, it delivers:
We have established a comprehensive distribution network and a large number of professional headlight retrofit partners across China. Through these specialist outlets, our projector modules and lighting systems have been installed on a wide range of car and motorcycle models, building a substantial case library of upgrade solutions that can be leveraged to support customers worldwide.
Backed by a mature R&D team, we can respond quickly to different market requirements, developing projector products tailored to the regulations and usage habits of various countries and regions. We also offer customized design, development and OEM/ODM manufacturing based on specific customer orders and project needs.
OUR SIX CORE ADVANTAGES
We lead the automotive lighting industry with cutting-edge optical technology, rapid R&D, comprehensive product lines, wide market coverage, pioneering direct-projector solutions, and top laser projector performance.
Our 5th-generation HLE “Pengyi” optics deliver superior road illumination while reducing glare and wasted light. Fully ECE-R113 compliant, our low-power lenses achieve brightness levels that surpass many high-power products.
With an agile development model, we rapidly update product lines to match new vehicle models and support the fast-growing intelligent lighting upgrade market.
From reflective and direct-project LED lenses to laser lenses, bi-matrix and single-matrix modules, fog modules, and AFS systems — our full range meets diverse automotive retrofit needs.
With 100+ professional lighting partner stores across all major Chinese cities, we serve drivers nationwide. Our installation data covers over 99% of vehicle models on the market.
As the first in China to develop and commercialize direct-project projector lenses, we led the industry’s shift from reflective to direct optical systems — achieving No.1 domestic shipment volume.
We accelerated the evolution from halogen and LED lighting to laser illumination. Our laser projector series leads the domestic market in both adoption and market share.
Shaping the Future of Automotive Lighting
Vision
Leading the future of automotive lighting with innovation and safety.
Mission
Deliver high-performance lighting solutions that make night driving safer.
Goals
Grow globally, innovate continuously, and exceed customer expectations.
FAQs
We specialize in automotive headlamp modules, including bi-LED projectors, laser projectors, matrix modules, fog lamps, auxiliary lamps, and customized lighting systems for global markets.
We are a professional manufacturer with integrated R&D, production, and sales capabilities. We can undertake global OEM projects.
Yes. We develop customized lighting modules based on vehicle structure, market regulations (E-Mark, DOT, UN R112), and customer requirements.
Yes. Our products comply with E-Mark, DOT, and other global automotive lighting regulations.
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